The Architectural Photographer has just delivered you the images of your new space. And they look excellent! Now what to do with them? Hopefully, this post will give you some ideas. So read on for 5 ways to use your architectural photo’s.
Share them on Social Media
Stick the photo’s up on Facebook, Instagram, Linkedin, Twitter, and Pinterest. But hold up. Don’t stick all of them up at once! Nobody will go through a batch of 50 photographs all at once! It’s a waste. Rather, put a different one up each day. Along with a little comment or description about them.
Use the best images as wall art
Why hide the images away in a vault? Or just have them on your website. Visitors and your staff may enjoy them too. Why not get 1 or 2 of them made into wall art? I shoot on a 42 megapixel camera. I could have it blown up for you to as big as you like. A client I did some work for, made an image into wallpaper which was very effective. Why not show your work off to everyone who comes to visit your office by hanging a large framed print up in reception?
I know you’re thinking, “obviously”, but bear with me. Yes you will definitely be using the images in a brochure and printed portfolio. But why stop there? Use them in other marketing material. Things like pull up displays at trade shows, business cards, CD/DVD covers/ images on memory sticks, images on stationery and business cards and letter heads. All of these maximise the use of the images and reduce per use cost for each one.
Create a movie
These are fairly straight forward to create and look eye catching. You can use them everywhere. On social media they create eye catching banners. And they help engagement. Or use them on your internal TV screens in reception or, your canteen. Music can be on or off.
Use them in Magazine Articles
Magazine articles are fantastic ways to advertise your work. If you are incredibly proud of the project you’ve done, your hotel or Restaurant. If you have won a local or national award. Or just want to get the news out about you. Why not try either a press release, or approach a magazine to write an article for them, using the images you have.
Just be aware though, that some photographers may require an additional license for this if it is for an advertisement. If it’s an Editorial feature it may be ok. Best idea is to speak to the photographer, go through your contract and get your licensing terms known to you and your team.
I hope this post has given you some idea’s of uses for your Architectural photo’s. If you’d like more in depth ideas, why not download my report on Hiring an Architectural Photographer. It gives you a load more ideas of uses for your images, as well as a lot more info on hiring a photographer.
Did you like this post? Do you have any more suggestions that I may have missed out? Let me know below.